About the Project
As the Product Designer, I led the redesign process, utilizing the Double-Diamond design methodology. This approach allowed me to gain deep insights into the needs of key stakeholders, including the preschool’s director, teachers, parents, and caregivers.
Through collaboration with caregivers and stakeholders, I built empathy for their unique challenges and needs, ensuring the design spoke to their concerns and desires.
I developed a new, vibrant color palette that captured the warmth and welcoming nature of the preschool environment. I also updated the site’s imagery to reflect the diversity of families and the inclusive, nurturing environment.
I tested the design for accessibility, ensuring all users, including those with disabilities, could navigate the site easily. I also redesigned the user flow and site map, focusing on simpler navigation and easy access to important information.
The design acknowledged the diversity of the preschool’s families, incorporating images and content that allowed potential clients to envision their own children in the school setting.
To further build trust with prospective clients, I included endorsements from families, showcasing positive experiences and encouraging others to choose Aldersgate Preschool.
The final prototype was web-responsive, ensuring seamless functionality across devices, from desktops to mobile phones.
The redesigned website provides an intuitive and visually appealing experience for users. It allows families to easily find important information, connects them with the preschool’s community, and offers a fresh, professional look that highlights the warmth and inclusivity of the school.
Most anyone can "design" a website - adding pages and links that they think should exist. But it takes a special person to really KNOW what needs to go into a design (and notice I didn't put quotes this time). Gini is that special person who uses unique data analysis and persona creation to understand what really matters (and how the navigation meets the needs of Prospects, Customers AND her Clients). And knowing Gini and her personal values (outside of work), I can't think of a better person to work with for designing - as she genuinely cares about her Clients AND the outcomes they need.
