Social Awareness

As UX Researcher and Content Writer, I contributed to a project focused on promoting a healthy lifestyle across generations. I conducted user research to understand diverse needs and preferences, ensuring the content was relevant and accessible for all age groups. I crafted clear, engaging messaging that supported the design’s goals and encouraged lasting positive behavior changes.

About the Project

Our team collaborated to create a community-based design focused on hydration goals that also increased social connection and healthier lifestyles for clients.

As Lead Researcher, I identified supporting evidence of dehydration across generations. I also completed several competitor analyses to determine pros and cons of wellness apps and websites. I developed detailed interview questions, and as a team we conducted research.

After organizing the data, I created two User Personas to represent a grandmother and her grandson. My personas helped drive the design process. Our project was well received by UX designers with over 20 years experience

Colleague's Quote

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