About the Project
Our UX Design team created a fun app to engage teenagers in activities that would develop a healthy self-image. As Lead Content Writer, I worked together with a talented team of designers and researchers.
Our original plans of improving self-image morphed into a new design after our interviews showed many teens already have a strong sense of self-value. After I complied the data, it revealed that teens needed a way to positively impact their world. We refocused the app to empower teens to make a positive difference. I crafted a data-driven Persona to drive the design and create empathy for our intended clients.
Even though, our team had diverse world-views and strong opinions on the direction of the app, we were able to maintain professionalism and we allowed the data to drive the project.
Gini was a joy to work with.
