Local Visibility & Profile Optimization
Help local customers find your business in Google Search and Google Maps with a polished, up-to-date Google Business Profile and consistent online information. I’ll help you clarify your services, business details, photos, and profile content so your local presence feels professional, trustworthy, and true to your brand.
Whether you are setting up a new Google Business Profile or refreshing an existing one, we’ll make it easier for the right people to understand what you offer, where you serve, and how to get in touch. A complete, accurate profile can help Google match your business with relevant local searches—though local visibility also depends on factors such as distance and prominence.
Want your business to show up confidently online?
Make it easier for local customers to find your business in Google Search and Google Maps. Through Google Business Profile optimization and local SEO support, I’ll help you create a clear, credible, and consistent online presence that reflects your brand and makes a strong first impression.
Whether you’re setting up a new Google Business Profile or improving an existing listing, we’ll refine the details that matter: business information, services, categories, photos, website links, and local keywords. The goal is simple—help the right people understand what you offer, where you serve, and how to contact you when they are ready to take the next step.
A complete, accurate profile helps Google understand your business and connect it with relevant local searches; results can also be influenced by location and broader online prominence.
Google Profile Optimization
Local Search Strategy
Clear, Confident Presence
Services
Google Business Profile Setup – $350
Full setup, optimization, and image enhancements.
Google Business Profile Audit – $250
Improve visibility and engagement.
Google Business Profile Management – $150/month
Includes posts, updates, and review monitoring.
LinkedIn Profile Optimization – $300
Complete rewrite with keyword alignment.
Google Business Profile Recovery Strategy- $200-$400
Profile review, recovery plan, documentation guidance, and reinstatement or ownership-request support.
Local SEO Kickstart – $350
Local SEO essentials, keyword guidance, and clear recommendations to improve visibility in Google Search and Maps.
Our UI/UX Design Process
1. Discover & Define
We start by learning your business – its ambitions & challenges.
2. Ideate & Prototype
Transforming insights into tangible designs – Accelerate your growth.
3. Refine & Validate
Perfecting every pixel with real user feedback & user serveys.
GBP, local SEO, and your website support one another.
Google Business Profile (GBP)
Your Google Business Profile helps local customers discover you in Google Search and Maps. When your business details, services, photos, hours, and website link are accurate and up to date, people can quickly understand what you offer and how to reach you. Google also uses this information to connect your business with relevant local searches.
Local SEO Builds Clarity
Local SEO is the behind-the-scenes work that helps search engines understand your business, your services, and the areas you serve. It brings consistency to the information people find across Google, your website, and other trusted places online—so your business feels credible, clear, and easy to choose.
Your Website Brings It Together
Your website is where interested visitors can learn more, build trust, and take the next step. Clear service pages, location details, helpful content, and an easy path to contact you support the work happening in your Google Business Profile and local SEO. Together, these pieces create a stronger, more connected online presence—one that helps the right people find you and feel confident reaching out. Gini Freeman Design’s approach centers on thoughtful strategy, clear navigation, and a digital presence that feels welcoming and true to the business behind it.
Content & Media Audit — $275
Who it’s for:
Business owners who feel their website no longer sounds like them, feels cluttered, or is not clearly explaining what they do.
What’s reviewed:
Core page messaging, service descriptions, content structure, readability, calls to action, images, visual consistency, and opportunities to make the site more useful to both visitors and search engines.
What you receive:
A thoughtful review with recommendations for clarifying your message, improving content flow, strengthening calls to action, and making better use of your existing content and media.
What happens next:
Use your recommendations to update content internally, work with a copywriter, or bring them back when you are ready for design or content implementation.
No copywriting or website updates are included in the audit.
Full Website Audit & Action Plan — $525
Who it’s for:
Business owners who know something is off but need a complete, confident picture before deciding what to do next.
What’s reviewed:
Your website’s usability, mobile experience, messaging, content, basic SEO, performance, functionality, calls to action, and visual consistency.
What you receive:
A comprehensive written audit with clear findings, prioritized recommendations, and a practical action plan that separates quick wins from improvements that may require more time, support, or investment.
What happens next:
You leave with a clear direction—not pressure to begin a rebuild. You can make changes yourself, share the plan with another provider, or reach out when you are ready to discuss implementation with Gini Freeman Design.
The audit is a strategic first step; implementation is not included.
Our UI/UX Design Superpowers
Psychology-Driven Design
We apply proven principles from behavioral science to create designs that guide user behavior, reduce friction, and drive better outcomes.
Real-User Testing
We validate every prototype with 5–10 real users from target audience, uncovering actionable insights before a single line of code is written.
Dev-Ready Handoffs
Developers receive clean, pixel-perfect Figma files complete with auto-generated specs, assets, and documentation.
Common Questions
How many revisions are included
All projects include 3 rounds of revisions at key milestones. Need more? Additional revisions are billed at $75/hour (we’ll always get your approval first).
What are your charges?
We offer fixed-price packages (starting at $275) You’ll get a detailed quote after our free strategy call.
What is your process?
Week 1-3: Discovery & Insight
We begin with a careful review of your website to understand how it performs, looks, and feels to your visitors. This stage includes usability and SEO assessments, accessibility checks, and a technical performance review. You’ll receive a simple summary of findings with thoughtful explanations—helping you see where your site shines and where it could connect more deeply with your audience.
Week 4-6: Strategy & Implementation Roadmap
Once the insights are clear, we refine and prioritize next steps together. Expect practical, detailed recommendations for improvement in content flow, SEO, mobile experience, and overall site harmony. By the end of week six, you’ll walk away with a clear, purpose-driven action plan designed to strengthen your online presence, support your business goals, and deliver a smooth, engaging experience that feels true to your brand.
Do I need a storefront?
No. Many service-based businesses can use a Google Business Profile without a public storefront. If you travel to clients or serve customers within a defined area, your profile can be set up as a service-area business, with your address hidden from the public when appropriate.
Can you optimize an existing Google Business Profile?
Yes. If you already have a profile, I can review and refine the details that help customers—and Google—understand your business, including your services, categories, business description, photos, hours, website link, and service area. Google allows verified profile owners to update key business information directly through Search or Maps.
What if my website also needs help?
Your website and Google Business Profile work best when they support one another. If your site needs clearer service pages, location information, stronger calls to action, SEO improvements, or a more polished user experience, we can create a plan that connects your website, local SEO, and Google presence into one clear, consistent strategy.