Websites with Heart and Intention

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Hi, I’m Gini—your partner in thoughtful, user-centered design. Based in Central PA, I bring diligence, creativity, and genuine care to every project, blending over three years of hands-on experience with a steady focus on real results. Every solution is shaped by strategy, heart, and a commitment to excellence, so you can stay focused on what matters most: serving your clients and community.
Plan Your Project Call

My 3-Step Process

Listen & Envision

Every inspiring project starts with a genuine conversation, just between us. I take time to truly listen—getting to know your story, asking thoughtful questions, and sharing insights from experience. Together, we’ll clarify your vision and set goals that reflect your values and purpose.
Step 1

Design with Intention

With your vision as my guide, I thoughtfully craft your website or brand—merging creativity with strategy and caring about every detail. From color choices to content flow, every element is chosen to reflect your heart, resonate with your audience, and set you up to thrive long after launch.
Step 2

Launch & Thrive

When your refreshed brand or website is ready to shine, I’ll guide you through a seamless launch with hands-on support and encouragement. You’ll receive practical training and ongoing guidance, so you feel confident moving forward—ready to grow your business with integrity and impact.
Step 3

Recognitions & Awards

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Awwwards FWA

Site of the Day" for LawLex’s innovative Webflow build

2024

CSS Design Awards

UI Design Excellence

2024

Clutch Top 100

Ranked among top B2B design studios globally
2025

Adobe Design Achievement Awards

Finalist – Branding Category
2025

User-Centered Solutions

My passion is creating meaningful digital experiences that bridge user needs with client goals. As Owner and Designer, I specialize in UX and UI Design, User Research, Persona Development, and Intuitive Interfaces that turn visions into reality—delivering tailored solutions across Website Audits & Optimization, Website Creation & Enhancements, Branding & Identity, and Digital Presence & Consulting. I hold a B.A. from University of Texas at Austin and a UX/UI Professional Certification from the McCombs School of Business, University of Texas at Austin, further sharpening my skills in user-centered design best practices.
I believe great design stems from listening deeply, thinking strategically, and acting with integrity. Highlights from my work include:
  • Designing a web-responsive clinical practice website that attracts 2–3 new client enrollments per week by improving SEO, simplifying sign-ups, and integrating QR codes with social proof.
  • Redesigning an educational organization’s website to increase user engagement by 35% and streamline student enrollment—demonstrating the power of clear, purposeful user journeys.
  • Creating a brand logo and color palette for a janitorial company that express an authentic, family-run identity and a commitment to non-toxic, health-conscious cleaning for homes and businesses.

Strategy, Heart, and Integrity in Every Detail

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Gini Freeman
Founder/Designer
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Jordan Bennett
Creative Director
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Taylor Morgan
Head of Client Strategy
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