Care Plans & Growth Support
Your website and online presence need ongoing care to stay clear, current, and working well. These plans give you steady support behind the scenes—so you can spend less time managing updates, SEO, and Google Business Profile details, and more time focusing on your business.
Ready for a Little More Support?
You do not have to keep up with every website update, SEO detail, or Google Business Profile task on your own. Let’s find a care plan that gives you the right level of support and helps your online presence keep moving forward.
Reliable Website Care
Steady Search Visibility
Support That Grows
Plans
WordPress Care Plan – $100/month
Ongoing updates, backups, monitoring, and minor edits to keep your website secure and running smoothly.
For: Established websites that need reliable maintenance.
Lean SEO Plan – $500/month
Focused monthly SEO support centered on one priority area to help your website make steady, meaningful progress.
For: Businesses that want focused SEO progress without
a full-service marketing plan.
Growth SEO & Website Plan – $1,250/month
Ongoing SEO, content and website updates, reporting, and strategic support for businesses ready for a more complete growth partnership.
For: Businesses ready to invest in sustained online growth.
Local Visibility + Website Care Plan – $400/month
Ongoing website care, local SEO, and Google Business Profile support for busy local businesses that want it handled with confidence.
For: Busy local service businesses that need
consistent visibility and website care.
Ready to choose the support that fits your business?
Book a quick call to confirm the right care plan, talk through your priorities, and get your ongoing website and local visibility support in place.
Compare Care & Growth Plans
1. Discover & Define
We start by learning your business – its ambitions & challenges.
2. Ideate & Prototype
Transforming insights into tangible designs – Accelerate your growth.
3. Refine & Validate
Perfecting every pixel with real user feedback & user serveys.
| What’s included | WordPress Care | Lean SEO | Local Visibility + Care | Growth SEO + Website |
|---|---|---|---|---|
| Monthly investment | $100/mo | $500/mo | $400/mo | $1,250/mo |
| Best for | Websites that need dependable maintenance | Businesses focused on one SEO priority | Local businesses needing website, SEO, and Google support | Businesses ready for ongoing, integrated growth |
| WordPress core, theme, and plugin updates | ✓ | — | ✓ | ✓ |
| Security, spam, and uptime monitoring | ✓ | — | ✓ | ✓ |
| Monthly backup verification | ✓ | — | ✓ | ✓ |
| Minor website edits | Up to 30 min | — | SEO-related updates | Ongoing website updates |
| Monthly keyword and ranking review | — | ✓ | ✓ | ✓ |
| Search Console monitoring | — | Based on chosen focus | ✓ | ✓ |
| On-page SEO updates | — | Based on chosen focus | 1–2 priority pages/mo | Ongoing content optimization |
| Google Business Profile management | — | — | ✓ | ✓ |
| Google Business Profile posts | — | — | 4 posts/mo | Included as needed |
| Business information, links, and photo updates | — | — | ✓ | ✓ |
| Review monitoring and response support | — | — | ✓ | ✓ |
| Monthly reporting / recap | Basic care summary | Progress update for selected focus | Simple local visibility recap | Strategic reporting and recommendations |
| Content optimization | — | Based on chosen focus | Limited, as needed | ✓ |
| Strategic growth guidance | — | Focus-specific | Light ongoing guidance | ✓ |
| Recommended for | Established websites needing maintenance | Businesses building visibility through one focused SEO priority | Busy local service businesses needing consistent support | Businesses seeking an ongoing strategic partner |
| What’s included | WordPress Care | Lean SEO | Local Visibility + Care | Growth SEO + Website |
|---|---|---|---|---|
| Monthly investment | $100/mo | $500/mo | $400/mo | $1,250/mo |
| Best for | Websites that need dependable maintenance | Businesses focused on one SEO priority | Local businesses needing website, SEO, and Google support | Businesses ready for ongoing, integrated growth |
| WordPress core, theme, and plugin updates | ✓ | — | ✓ | ✓ |
| Security, spam, and uptime monitoring | ✓ | — | ✓ | ✓ |
| Monthly backup verification | ✓ | — | ✓ | ✓ |
| Minor website edits | Up to 30 min | — | SEO-related updates | Ongoing website updates |
| Monthly keyword and ranking review | — | ✓ | ✓ | ✓ |
| Search Console monitoring | — | Based on chosen focus | ✓ | ✓ |
| On-page SEO updates | — | Based on chosen focus | 1–2 priority pages/mo | Ongoing content optimization |
| Google Business Profile management | — | — | ✓ | ✓ |
| Google Business Profile posts | — | — | 4 posts/mo | Included as needed |
| Business information, links, and photo updates | — | — | ✓ | ✓ |
| Review monitoring and response support | — | — | ✓ | ✓ |
| Monthly reporting / recap | Basic care summary | Progress update for selected focus | Simple local visibility recap | Strategic reporting and recommendations |
| Content optimization | — | Based on chosen focus | Limited, as needed | ✓ |
| Strategic growth guidance | — | Focus-specific | Light ongoing guidance | ✓ |
| Recommended for | Established websites needing maintenance | Businesses building visibility through one focused SEO priority | Busy local service businesses needing consistent support | Businesses seeking an ongoing strategic partner |
Please note: Monthly plans include prioritized ongoing support. Major redesigns, custom development, hosting, paid tools, ad spend, premium plugins, and other third-party costs are not included unless specifically outlined in your agreement.
More about Website Audits & Action Plans
Usability & UX Audit — $320
Who it’s for:
Business owners whose website feels harder to use than it should. You may be getting visitors, but they are not taking the next step.
What’s reviewed:
Navigation, page flow, mobile experience, calls to action, readability, layout consistency, and the overall path from first visit to inquiry.
What you receive
A clear written review of what is helping, what may be creating friction, and prioritized recommendations to make the experience easier for your visitors.
What happens next:
You can use the recommendations yourself, share them with your developer, or return when you are ready to discuss implementation.
This audit includes guidance only; no website changes are made during the audit.
SEO Analysis — $395
Who it’s for:
Business owners who want to be easier to find in search but are not sure what is limiting their visibility.
What’s reviewed:
Page titles, headings, keywords, on-page content, internal links, basic technical SEO signals, local visibility opportunities, and how clearly your services are communicated.
What you receive:
A practical SEO review with clear priorities, content opportunities, and recommendations for improving the signals search engines—and potential clients—use to understand your website.
What happens next:
You receive a focused action plan you can work through at your own pace, hand off to your team, or use as the foundation for future SEO support.
Implementation is not included.
Performance & Function Audit — $275
Who it’s for:
Business owners whose site feels slow, unreliable, outdated, or frustrating to manage—but who do not yet know whether they need a refresh or a larger project.
What’s reviewed:
Page speed, mobile performance, broken links, forms, basic functionality, plugin and theme concerns, security and maintenance signals, and issues that may affect the visitor experience.
What you receive:
A straightforward report identifying priority performance and functionality concerns, along with recommended next steps in order of importance.
What happens next:
You will know which issues need attention first and whether they can be addressed through maintenance, targeted updates, or a larger website project.
The audit does not include repairs or implementation.
Content & Media Audit — $275
Who it’s for:
Business owners who feel their website no longer sounds like them, feels cluttered, or is not clearly explaining what they do.
What’s reviewed:
Core page messaging, service descriptions, content structure, readability, calls to action, images, visual consistency, and opportunities to make the site more useful to both visitors and search engines.
What you receive:
A thoughtful review with recommendations for clarifying your message, improving content flow, strengthening calls to action, and making better use of your existing content and media.
What happens next:
Use your recommendations to update content internally, work with a copywriter, or bring them back when you are ready for design or content implementation.
No copywriting or website updates are included in the audit.
Full Website Audit & Action Plan — $525
Who it’s for:
Business owners who know something is off but need a complete, confident picture before deciding what to do next.
What’s reviewed:
Your website’s usability, mobile experience, messaging, content, basic SEO, performance, functionality, calls to action, and visual consistency.
What you receive:
A comprehensive written audit with clear findings, prioritized recommendations, and a practical action plan that separates quick wins from improvements that may require more time, support, or investment.
What happens next:
You leave with a clear direction—not pressure to begin a rebuild. You can make changes yourself, share the plan with another provider, or reach out when you are ready to discuss implementation with Gini Freeman Design.
The audit is a strategic first step; implementation is not included.
Our UI/UX Design Superpowers
Psychology-Driven Design
We apply proven principles from behavioral science to create designs that guide user behavior, reduce friction, and drive better outcomes.
Real-User Testing
We validate every prototype with 5–10 real users from target audience, uncovering actionable insights before a single line of code is written.
Dev-Ready Handoffs
Developers receive clean, pixel-perfect Figma files complete with auto-generated specs, assets, and documentation.
Common Questions
What is included in the WordPress Care Plan?
The WordPress Care Plan is designed to help keep your existing WordPress website secure, updated, and running smoothly. It includes monthly WordPress core, theme, and plugin updates; security and spam monitoring; uptime monitoring; monthly backup verification; front-end checks after updates; and up to 30 minutes of minor content edits each month.
Your website remains on your current hosting account, and hosting fees continue to be paid directly to your hosting provider.
What counts as a minor content edit?
Minor content edits are small updates that can usually be completed within your included 30 minutes, such as changing text, replacing an existing image, updating business hours, adjusting a link, posting a provided announcement, or making a small formatting correction.
New pages, new sections, extensive copywriting, new functionality, major design changes, custom coding, e-commerce updates, or troubleshooting issues caused by third-party tools may require a separate quote.
Does WordPress Care include hosting?
No. The WordPress Care Plan is a management-only plan. You keep ownership of and payment responsibility for your hosting account, domain registration, email service, premium plugins, and other third-party subscriptions.
I can help identify issues related to those services and recommend next steps, but charges from your host, software providers, or other vendors are separate.
How quickly are updates and support requests completed?
Routine maintenance is completed on a monthly schedule. Minor edit requests are generally completed within 3–5 business days, depending on current workload and the complexity of the request.
If your site experiences an urgent outage or a critical issue, I will prioritize assessing the problem as soon as possible during normal business hours. Response time means I have acknowledged and started reviewing the issue; the time required to resolve it can depend on the cause, hosting provider, plugin developer, or other third party.
Can you guarantee that my website will never go down or be hacked?
No provider can guarantee that a website will never experience downtime, a security issue, or a conflict caused by a hosting environment, plugin, theme, or third-party service. Regular updates, monitoring, backups, and checks reduce risk and help identify problems sooner, but they cannot eliminate all risk.
What is included in the Lean SEO Plan?
The Lean SEO Plan provides focused monthly SEO work around one primary priority at a time:
- Stability & Visibility
- Growth Pages & Keywords
- Technical Cleanup & Tracking
Depending on the monthly focus, work may include keyword and ranking review, Search Console monitoring, on-page improvements, internal-link updates, technical issue review, tracking checks, and a concise progress update.
This structure keeps the work strategic and realistic rather than spreading a limited monthly budget across too many competing priorities.
Does the Lean SEO Plan include blog writing or new website pages?
Not automatically. The Lean SEO Plan may include recommendations, outlines, keyword guidance, edits to existing priority pages, or content briefs when content is part of the selected monthly focus.
Full blog writing, extensive copywriting, multiple new landing pages, large-scale content migration, photography, video, graphic design, and major web development are separate services unless specifically stated in your agreement. SEO retainers should define exact monthly outputs rather than treating “SEO” as unlimited work.
When should I expect SEO results?
SEO is a long-term visibility strategy, not an instant-results service. The timeline depends on your starting point, your website’s technical health, local competition, website authority, content quality, search demand, and how quickly recommendations can be implemented.
In many cases, the first month focuses on establishing a baseline, identifying priorities, and addressing the most important issues. Meaningful trends often take several months to develop, and sustained work is generally needed to build and maintain organic visibility. Rankings, traffic, leads, and placement in Google results cannot be guaranteed.
What is included in the Growth SEO & Website Plan?
The Growth SEO & Website Plan is the most comprehensive ongoing option. It may include ongoing SEO, content optimization, website updates, Google Business Profile growth, reporting, and strategic guidance.
Work is prioritized each month based on your goals, business needs, search performance, website condition, and the opportunities likely to have the greatest impact. It is an ongoing partnership—not unlimited on-demand design, development, content, or marketing work.
Is the Growth Plan a substitute for an in-house marketing team?
It can provide consistent strategic support for a small business, but it is not automatically a complete replacement for every marketing role. Paid advertising, social media management, high-volume content production, media buying, video production, extensive PR or link-building campaigns, email marketing campaigns, sales follow-up, and major website development are not included unless specifically added to your agreement.
If a larger initiative would help you meet your goals, I will recommend it and provide a separate scope and quote before beginning the work.
Can I switch, pause, or cancel my plan?
Yes. Plans can be adjusted as your business needs change. I ask for 30 days’ written notice for cancellations or plan changes so that open work can be completed, access can be transferred appropriately, and your final monthly priorities can be documented.
If you need to pause support, please reach out before the next billing cycle. Pausing may affect the availability of your recurring plan rate and scheduling when you are ready to restart.
What is not included in monthly plans?
Unless specifically stated in your agreement, monthly plans do not include:
- Major website redesigns or new website builds
- Custom development, complex integrations, or e-commerce work
- Hosting, domain renewals, email service, premium plugins, software subscriptions, or other third-party charges
- Paid advertising setup, management, or ad spend
- Full copywriting, ongoing blog production, photography, video, or extensive graphic design
- Large-scale content migration or new-page creation
- Emergency work outside normal business hours
- Guaranteed rankings, traffic, lead volume, sales, uptime, or search-engine placement
Any work outside the agreed monthly scope will be discussed and approved separately before it begins.