Woman-Owned, Military Spouse-Owned

Woman-Owned

Creative Solutions, Real Results.

Helping purpose‑driven brands grow online through thoughtful web design, strategy, and attention to detail.

Websites & Visibility for Small Businesses

Purposeful website design and local SEO for small businesses ready for a clearer online presence, stronger community visibility, and support they can truly rely on.
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“She’s my tech angel.” — Megan

Dedicated Support. Lasting Partnership.

I work closely with a select group of small business owners who value integrity, family, and work built to last. Rather than managing dozens of accounts at once, I stay closely involved in your website and local SEO—making thoughtful, timely updates that support meaningful growth. You get a trusted digital partner who listens first, explains the technical side in plain language, and adapts your online presence as your business evolves. Based in Mechanicsburg, Pennsylvania, Gini Freeman Design provides website design, audits, local SEO, and Google Business Profile support to help small businesses present themselves clearly, build visibility in search and Maps, and earn trust online.
Explore Monthly SEO & Website Plans
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3 business days

Thoughtful, personal communication

1:1 Partnership

Direct support and strategy

3 Growth Pillars

Website care, SEO + Google Business Profile

Local Visibility + Website Care Plan $400/month

Website care, local SEO maintenance, and Google Business Profile support—working together to keep your business visible, credible, and ready for what’s next.

View Plan Details

How I Can Support Your Growth

Website Audits & Action Plans

Clear, actionable website reviews for business owners who want to know what to fix before they spend more time or money.

  • Usability & UX Audit – $320
  • SEO Analysis – $395
  • Performance & Function Audit – $275
  • Content & Media Audit – $275
  • Full Website Audit & Action Plan – $525

Local Visibility & Profile Optimization

Show up more clearly where local customers actually look — in Google Search, Google Maps, and professional profiles.

  • Google Business Profile Setup – $350
  • Google Business Profile Audit – $250
  • Google Business Profile Management – $150/month
  • LinkedIn Profile Optimization – $300
  • Local SEO Kickstart – $350

Care Plans & Growth Support

Ongoing support for businesses that want steady visibility and a website that stays healthy, current, and useful.

  • WordPress Care Plan – $100/month
  • Lean SEO Plans – $500/month
  • Growth SEO & Website Plan – $1,250/month
  • Local Visibility + Website Care Plan – $400/month

Website Design & Development

Custom WordPress websites built to feel clear, polished, and ready to support real business growth. Most standard website projects take 8–12 weeks.

  • Standard Website (Up to 8 Pages) – Starting at $3,000
  • Design Refresh – $325
  • Feature Additions – $175–$275 per feature

SEO & Analytics Support

SEO support built to improve clarity, not just rankings — with the tracking to understand what’s working.

  • On-Page SEO (Up to 5 Pages) – $400
  • SEO Monthly Setup – $200 one-time
  • SEO Monthly Maintenance – $150/month
  • Redirect Strategy & Implementation – $150–$250
  • Google Analytics Setup – $350
  • SEO & Analytics Control Log Setup – $600
  • Monthly Management – $500/month

Selected Work

dphw computer

Discover Pelvic Health & Wellness

Brand & Website Launch

Website Care & Technical Support

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Dance Studio Website Redesign

UX Strategy, Content Structure & Responsive UI

Stakeholder Workflow & Content Governance

aumc user persona 1

Private Preschool

Research-Led Preschool Redesign

A Welcoming Digital Experience

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Protecting and Strengthening Local Visibility for a small business

Google Business Profile Appeal Strategy

Review Response Strategy & Local SEO

View All Case Studies

Helpful Website & Local Visibility Resources

What a Website Audit Actually Tells You

A website audit can help you decide what to fix, what to keep, and what needs a closer look. Understand the findings before spending time and money on changes.

Read the article
  • Usability & UX Audit – $320
  • SEO Analysis – $395
  • Performance & Function Audit – $275
  • Content & Media Audit – $275
  • Full Website Audit & Action Plan – $525

Signs Your Website Needs a Refresh, Not a Full Rebuild

Your website may need focused updates rather than a fresh start. Learn what can stay, what needs attention, and when a full redesign is worth considering.

Read the article
  • Google Business Profile Setup – $350
  • Google Business Profile Audit – $250
  • Google Business Profile Management – $150/month
  • LinkedIn Profile Optimization – $300
  • Local SEO Kickstart – $350
Not sure where to start? Book a website audit

How Google Business Profile and Your Website Work Together

Your Google Business Profile helps local customers find you. Your website helps them decide to contact you. See how these two tools support stronger local visibility and better leads.

Read the article
  • Standard Website (Up to 8 Pages) – Starting at $3,000
  • Design Refresh – $325
  • Feature Additions – $175–$275 per feature

SEO & Analytics Support

SEO support built to improve clarity, not just rankings — with the tracking to understand what’s working.

  • On-Page SEO (Up to 5 Pages) – $400
  • SEO Monthly Setup – $200 one-time
  • SEO Monthly Maintenance – $150/month
  • Redirect Strategy & Implementation – $150–$250
  • Google Analytics Setup – $350
  • SEO & Analytics Control Log Setup – $600
  • Monthly Management – $500/month

Kind Words From Clients & Colleagues

"Working with Gini has been one of the best decisions I’ve made for my practice. As the owner of Discover Pelvic Health & Wellness, a pelvic floor physical therapy practice serving patients in Camp Hill and the surrounding Mechanicsburg, PA community, I wanted my online presence to reflect the same compassion, professionalism, and calm environment clients experience in my office. From the beginning, Gini listened closely to my goals and translated them into a website and brand that feel welcoming, clear, and easy to navigate.
Megan MillerOwner, Physical Therapist - Discover Pelvic Health & Wellness
“Working with Gini was such a great experience. She truly went above and beyond at every step – taking the time to really understand my vision and offering thoughtful ideas I wouldn’t have thought of on my own. She was patient, responsive, and genuinely cared about creating a website that felt right for me and my business. The entire process was smooth and stress free. The final result exceeded my expectations. I can’t recommend her enough.”
Amanda ReisingerOwner - Reisinger Janitorial Services
“Gini immediately took an interest in my business and how to expand my goal of reaching more potential clients. Gini is friendly, professional, and eager to help. If you are a small business owner searching for guidance on how to maximize your presence online, Gini will be the perfect fit for you.”
Melissa AllisOwner, Occupational Therapist, CAPS, CFPS - Safe Optimal Spaces
"Most anyone can "design" a website - adding pages and links that they think should exist But it takes a special person to really KNOW what needs to go into a design (and notice I didn't put quotes this time). Gini is that special person who uses unique data analysis and persona creation to understand what really matters (and how the navigation meets the needs of Prospects, Customers AND her Clients). And knowing Gini and her personal values (outside of work), I can't think of a better person to work with for designing - as she genuinely cares about her Clients AND the outcomes they need."
Brad HaubertSenior Consultant- ECI Software Solutions
"As a teaching assistant for McCombs School of Business and University of Texas at Austin's UX/UI Design BootCamp Professional Certificate Program, I had the pleasure of helping guide Gini through the rigorous 24-week program. Her warm personality and superb communication skills served her exceptionally well in all aspects of the program: asking thoughtful questions, justifying her design choices, and working through challenges with teammates and instructional staff. I was equally impressed with Gini's work ethic and diligence, as she routinely gave each and every assignment her full effort, even when faced with particularly difficult new concepts."
Thea PajunenUX/UI Designer - BalancedComp
"Gini is such a pleasure to work with. During our time working together through her fellowship, she consistently demonstrated an eagerness to learn, a remarkable amount of professionalism, all while maintaining the most positive attitude! Gini always leads from a place of empathy and has a way of sharing her space with warmth and grace."
Yessenia HagewoodSenior Manager of Workforce Development - Hiring Our Heroes
Let’s Talk About Your Website →

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