User-Centered Design
Summary
Aldersgate Preschool provides families with high quality preschool education in a Christian environment. The organization strives to meet the spiritual, mental, physical, emotional and social developmental needs of preschooler children.
The business need
Aldersgate Preschool needed a redesigned website to meet the updated needs of the families that it serves.
The solution
I worked closely with the director, teachers, parents and caregivers to create a site that delighted and informed users. I followed the double-diamond design method to determine the needs of the clients. I provided simple interfaces based on best practices and some competitive analysis. I designed a prototype that I will refer to as I build the site and deploy it to their existing hosting. My design is web-responsive.
Brand & Website Launch
Challenge
Discover Pelvic Health & Wellness was a new physical therapy practice that needed to build trust and awareness as it launched. The owner wanted to reconnect with existing clients while reaching prospective patients, including busy soon-to-be mothers and women ages 40–60. The website needed to make care feel approachable, supportive, and easy to access for people managing demanding schedules.
Work completed
I conducted stakeholder and user research to understand the practice’s audience, goals, and barriers to accessing care. I created user personas, developed wireframes and responsive prototypes, and wrote website content to support a clear, patient-centered experience.
I designed the website’s visual direction using a calm, spa-like palette and welcoming graphics to convey comfort and trust. I also organized information and navigation so users could quickly understand the practice, explore services, and take the next step toward care.
Outcome
The resulting responsive website concept gave the new practice a professional, reassuring digital presence designed around the needs of busy patients. The clear structure, accessible content, and calming visual approach helped communicate the practice’s personalized, supportive approach to pelvic health care.
Website Content and Navigation Refresh
Challenge: The organization needed a polished, welcoming website experience that could clearly support dancers, parents, patrons, and prospective students.
Work completed: I designed and built a responsive WordPress website, reorganizing program content and creating clearer paths to registration, performances, and ways to support the organization.
Status: The completed site is hosted privately and ready to connect to the studio’s domain when needed, but it has not been publicly launched.
Website Working for You?
Get a thoughtful review of your site and easy ways to make every click smoother and every page more inviting.
Clear Fixed Pricing
Actionable Next Steps
No Implementation Required
Website Audits (No Implementation Included)
Usability & UX Audit – $320
Review of navigation, accessibility, and user experience across key pages with prioritized recommendations.
SEO Analysis – $395
Technical and on-page SEO review, keyword insights, and competitor comparison with an action plan.
Performance & Function Audit – $275
Site speed, mobile responsiveness, and technical health check with easy-to-understand next steps.
Content & Media Audit – $275
Evaluation of messaging, content quality, and visuals with recommendations for improvement.
Full Website Audit & Action Plan – $525
Comprehensive review covering UX, SEO, performance, and content. Includes annotated insights and prioritized next steps. (Custom pricing for complex websites.)
Our UI/UX Design Process
1. Discover & Define
We start by learning your business – its ambitions & challenges.
2. Ideate & Prototype
Transforming insights into tangible designs – Accelerate your growth.
3. Refine & Validate
Perfecting every pixel with real user feedback & user serveys.
More about Website Audits & Action Plans
Usability & UX Audit — $320
Who it’s for:
Business owners whose website feels harder to use than it should. You may be getting visitors, but they are not taking the next step.
What’s reviewed:
Navigation, page flow, mobile experience, calls to action, readability, layout consistency, and the overall path from first visit to inquiry.
What you receive
A clear written review of what is helping, what may be creating friction, and prioritized recommendations to make the experience easier for your visitors.
What happens next:
You can use the recommendations yourself, share them with your developer, or return when you are ready to discuss implementation.
This audit includes guidance only; no website changes are made during the audit.
SEO Analysis — $395
Who it’s for:
Business owners who want to be easier to find in search but are not sure what is limiting their visibility.
What’s reviewed:
Page titles, headings, keywords, on-page content, internal links, basic technical SEO signals, local visibility opportunities, and how clearly your services are communicated.
What you receive:
A practical SEO review with clear priorities, content opportunities, and recommendations for improving the signals search engines—and potential clients—use to understand your website.
What happens next:
You receive a focused action plan you can work through at your own pace, hand off to your team, or use as the foundation for future SEO support.
Implementation is not included.
Performance & Function Audit — $275
Who it’s for:
Business owners whose site feels slow, unreliable, outdated, or frustrating to manage—but who do not yet know whether they need a refresh or a larger project.
What’s reviewed:
Page speed, mobile performance, broken links, forms, basic functionality, plugin and theme concerns, security and maintenance signals, and issues that may affect the visitor experience.
What you receive:
A straightforward report identifying priority performance and functionality concerns, along with recommended next steps in order of importance.
What happens next:
You will know which issues need attention first and whether they can be addressed through maintenance, targeted updates, or a larger website project.
The audit does not include repairs or implementation.
Content & Media Audit — $275
Who it’s for:
Business owners who feel their website no longer sounds like them, feels cluttered, or is not clearly explaining what they do.
What’s reviewed:
Core page messaging, service descriptions, content structure, readability, calls to action, images, visual consistency, and opportunities to make the site more useful to both visitors and search engines.
What you receive:
A thoughtful review with recommendations for clarifying your message, improving content flow, strengthening calls to action, and making better use of your existing content and media.
What happens next:
Use your recommendations to update content internally, work with a copywriter, or bring them back when you are ready for design or content implementation.
No copywriting or website updates are included in the audit.
Full Website Audit & Action Plan — $525
Who it’s for:
Business owners who know something is off but need a complete, confident picture before deciding what to do next.
What’s reviewed:
Your website’s usability, mobile experience, messaging, content, basic SEO, performance, functionality, calls to action, and visual consistency.
What you receive:
A comprehensive written audit with clear findings, prioritized recommendations, and a practical action plan that separates quick wins from improvements that may require more time, support, or investment.
What happens next:
You leave with a clear direction—not pressure to begin a rebuild. You can make changes yourself, share the plan with another provider, or reach out when you are ready to discuss implementation with Gini Freeman Design.
The audit is a strategic first step; implementation is not included.
Our UI/UX Design Superpowers
Psychology-Driven Design
We apply proven principles from behavioral science to create designs that guide user behavior, reduce friction, and drive better outcomes.
Real-User Testing
We validate every prototype with 5–10 real users from target audience, uncovering actionable insights before a single line of code is written.
Dev-Ready Handoffs
Developers receive clean, pixel-perfect Figma files complete with auto-generated specs, assets, and documentation.
Common Questions
How many revisions are included
All projects include 3 rounds of revisions at key milestones. Need more? Additional revisions are billed at $75/hour (we’ll always get your approval first).
What are your charges?
We offer fixed-price packages (starting at $275) You’ll get a detailed quote after our free strategy call.
What is your process?
Week 1-3: Discovery & Insight
We begin with a careful review of your website to understand how it performs, looks, and feels to your visitors. This stage includes usability and SEO assessments, accessibility checks, and a technical performance review. You’ll receive a simple summary of findings with thoughtful explanations—helping you see where your site shines and where it could connect more deeply with your audience.
Week 4-6: Strategy & Implementation Roadmap
Once the insights are clear, we refine and prioritize next steps together. Expect practical, detailed recommendations for improvement in content flow, SEO, mobile experience, and overall site harmony. By the end of week six, you’ll walk away with a clear, purpose-driven action plan designed to strengthen your online presence, support your business goals, and deliver a smooth, engaging experience that feels true to your brand.
Do you make the changes for me?
Website Audits & Action Plans are strategy and guidance only. You’ll receive clear, prioritized recommendations, but implementation is not included. You can make the updates yourself, share the plan with your developer, or reach out to Gini Freeman Design when you are ready to discuss support with implementation.
How long does the audit take?
Most audits are completed within 7 -14 business days after I receive access to the information needed to review your site. Larger or more complex websites may take longer, and I’ll confirm the expected timeline before we begin.
What platform do you work with?
Audits can be completed for most website platforms, including WordPress, Squarespace, Wix, Shopify, and custom-built websites. Because the audit focuses on your visitor experience, content, visibility, and overall website performance, you do not need to be on a specific platform to get useful recommendations.
Ready to take your business to the next level?
Let’s turn it into a clear, credible tool for growth.