Frequently Asked Questions
Clear, practical answers about Website Audits, Local Visibility support, Google Business Profile optimization, website care plans, SEO, analytics, and working with Gini Freeman Design in Central Pennsylvania and remotely.
Your work matters. Your website and online presence should make it easier for the right people to find you, trust you, and take the next step.
Not sure where to begin? Start with a Website Audit. It provides a thoughtful look at what is working, what may be creating friction, and which next steps can make the greatest difference for your visibility, usability, and conversions.
Website Working for You?
Get a thoughtful review of your site and easy ways to make every click smoother and every page more inviting.
Clear Fixed Pricing
Actionable Next Steps
No Implementation Required
Find an Answer
Not sure where to begin? These answers will help you choose the right support for your website, local visibility, and long-term growth.
A Website Audit gives you a clear, prioritized view of what is working, what needs attention, and the best next steps for your website.
Strengthen your local presence with support for Google Business Profile, local SEO, accurate online information, and the communities you serve.
Keep your website current, supported, and ready to grow with ongoing care, local visibility, and strategic improvement plans.
Improve visibility and track what is working with practical SEO and analytics support.
Support for WordPress websites, hosting guidance, and website issues—whether I built your site or not.
Clear, flexible policies for discounts, payment plans, and time-sensitive projects.
Ready to move forward? Start with a simple conversation about your goals, website, and next best step.
Our UI/UX Design Process
1. Discover & Define
We start by learning your business – its ambitions & challenges.
2. Ideate & Prototype
Transforming insights into tangible designs – Accelerate your growth.
3. Refine & Validate
Perfecting every pixel with real user feedback & user serveys.
More about Website Audits & Action Plans
Usability & UX Audit — $320
Who it’s for:
Business owners whose website feels harder to use than it should. You may be getting visitors, but they are not taking the next step.
What’s reviewed:
Navigation, page flow, mobile experience, calls to action, readability, layout consistency, and the overall path from first visit to inquiry.
What you receive
A clear written review of what is helping, what may be creating friction, and prioritized recommendations to make the experience easier for your visitors.
What happens next:
You can use the recommendations yourself, share them with your developer, or return when you are ready to discuss implementation.
This audit includes guidance only; no website changes are made during the audit.
SEO Analysis — $395
Who it’s for:
Business owners who want to be easier to find in search but are not sure what is limiting their visibility.
What’s reviewed:
Page titles, headings, keywords, on-page content, internal links, basic technical SEO signals, local visibility opportunities, and how clearly your services are communicated.
What you receive:
A practical SEO review with clear priorities, content opportunities, and recommendations for improving the signals search engines—and potential clients—use to understand your website.
What happens next:
You receive a focused action plan you can work through at your own pace, hand off to your team, or use as the foundation for future SEO support.
Implementation is not included.
Performance & Function Audit — $275
Who it’s for:
Business owners whose site feels slow, unreliable, outdated, or frustrating to manage—but who do not yet know whether they need a refresh or a larger project.
What’s reviewed:
Page speed, mobile performance, broken links, forms, basic functionality, plugin and theme concerns, security and maintenance signals, and issues that may affect the visitor experience.
What you receive:
A straightforward report identifying priority performance and functionality concerns, along with recommended next steps in order of importance.
What happens next:
You will know which issues need attention first and whether they can be addressed through maintenance, targeted updates, or a larger website project.
The audit does not include repairs or implementation.
Content & Media Audit — $275
Who it’s for:
Business owners who feel their website no longer sounds like them, feels cluttered, or is not clearly explaining what they do.
What’s reviewed:
Core page messaging, service descriptions, content structure, readability, calls to action, images, visual consistency, and opportunities to make the site more useful to both visitors and search engines.
What you receive:
A thoughtful review with recommendations for clarifying your message, improving content flow, strengthening calls to action, and making better use of your existing content and media.
What happens next:
Use your recommendations to update content internally, work with a copywriter, or bring them back when you are ready for design or content implementation.
No copywriting or website updates are included in the audit.
Full Website Audit & Action Plan — $525
Who it’s for:
Business owners who know something is off but need a complete, confident picture before deciding what to do next.
What’s reviewed:
Your website’s usability, mobile experience, messaging, content, basic SEO, performance, functionality, calls to action, and visual consistency.
What you receive:
A comprehensive written audit with clear findings, prioritized recommendations, and a practical action plan that separates quick wins from improvements that may require more time, support, or investment.
What happens next:
You leave with a clear direction—not pressure to begin a rebuild. You can make changes yourself, share the plan with another provider, or reach out when you are ready to discuss implementation with Gini Freeman Design.
The audit is a strategic first step; implementation is not included.
Our UI/UX Design Superpowers
Psychology-Driven Design
We apply proven principles from behavioral science to create designs that guide user behavior, reduce friction, and drive better outcomes.
Real-User Testing
We validate every prototype with 5–10 real users from target audience, uncovering actionable insights before a single line of code is written.
Dev-Ready Handoffs
Developers receive clean, pixel-perfect Figma files complete with auto-generated specs, assets, and documentation.
Choosing the Right Service
How do I get started?
Start by sharing a little about your organization, your website, your goals, and what feels challenging right now.
You do not need to know the perfect solution before reaching out. Whether you need clearer messaging, a more effective website, stronger local visibility, ongoing care, better SEO, or more meaningful analytics, we can begin with a thoughtful conversation.
Purposeful work deserves a digital presence that reflects it.
Do you make the recommended changes for me?
Yes. You may choose to use your Website Audit as a stand-alone strategy service, or you can continue with implementation support.
Depending on your needs, I can help with:
- WordPress and Elementor updates
- Website content improvements
- Clearer navigation and page structure
- Mobile-friendly design refinements
- Accessibility-minded website updates
- Local SEO improvements
- Google Business Profile optimization
- Analytics and conversion tracking setup
- Redirects, forms, and website troubleshooting
- Ongoing support through a Website Care Plan
You are never pressured into a larger project. My role is to help you understand the best next step, then support you in the way that makes the most sense for your goals, timeline, and budget.
What is the difference between a Website Audit, Local Visibility support, Website Care, and SEO & Analytics?
Each service supports a different stage of your website’s growth. If you are unsure where to begin, a Website Audit is usually the best first step.
Website Audit: A strategic review that identifies what is working, what needs attention, and the most important next steps for your website, visibility, and user experience.
Local Visibility Support: Help with your Google Business Profile, local SEO, reviews, listings, and website content so more of the right local people can find and trust your business.
Website Care: Ongoing WordPress support to keep your website current, healthy, secure, and aligned with your goals through updates, content changes, troubleshooting, and improvements.
SEO & Analytics: Search optimization, tracking, and reporting that help you understand how people find your website, what is working, and where to focus next.
These services can work together over time: begin with clarity through an audit, improve how people find you with Local Visibility support, keep your website current with a Website Care Plan, and use SEO & Analytics to measure progress and guide future decisions.
Website Audits
What is a Website Audit?
A Website Audit is a strategic review of the parts of your website and digital presence that influence clarity, trust, visibility, and action.
Your audit may review areas such as:
- Website messaging and content clarity
- Navigation and page structure
- Mobile usability and responsive design
- Calls to action and conversion paths
- Accessibility-minded design opportunities
- Website health and technical concerns
- Local SEO foundations
- Google Business Profile opportunities
- Analytics and tracking gaps
- Priority recommendations for next steps
You will receive more than a list of problems. You will receive a practical roadmap designed to help you make thoughtful decisions about your website, visibility, and growth.
A well-built website should be like a welcoming front door: clear, trustworthy, easy to enter, and ready to guide the right people where they need to go.
How long does the audit take?
Most audits are completed within 7 -14 business days after I receive access to the information needed to review your site. Larger or more complex websites may take longer, and I’ll confirm the expected timeline before we begin.
Will an audit tell me whether I need a website redesign?
Yes. A Website Audit can help determine whether your current site needs a few focused improvements, a visual refresh, a structural redesign, or a full rebuild.
I review key areas such as your website’s messaging, navigation, mobile experience, content, calls to action, search visibility, technical health, and how easily visitors can take the next step. From there, you will receive a clear recommendation based on what will make the most impact—not pressure to rebuild a website that could be improved with strategic updates.
Sometimes the right answer is a redesign. Other times, focused changes to your content, page structure, local SEO, usability, or website care can extend the life of your existing site and improve results. A thorough pre-redesign audit should evaluate UX, content, SEO, accessibility, analytics, conversion paths, and technical performance before recommending a rebuild.
Can you audit a nonprofit or purpose-driven organization’s website?
Yes. I audit websites for nonprofits, community organizations, and purpose-driven businesses that want their digital presence to reflect the care, clarity, and impact behind their work.
Your Website Audit can assess how effectively your site communicates your mission, services, and next steps—whether that means helping visitors book an appointment, make an inquiry, donate, register, volunteer, or learn about your programs.
The review may include:
Clear, welcoming messaging and content structure
Navigation, mobile usability, and accessibility-minded improvements
Calls to action for inquiries, donations, registrations, or referrals
Website health, forms, and technical concerns
Local SEO and Google Business Profile opportunities
Analytics and tracking recommendations
You will receive practical, prioritized next steps that consider your organization’s goals, capacity, and budget. Like the thoughtful digital work Gini Freeman Design has provided for a local pelvic health practice, dance studio, and preschool, the focus is on creating an online experience that feels professional, easy to navigate, and aligned with the people you serve.
Local Visibility &
Google Business Profile
What is Local Visibility support?
Local Visibility support helps your business or organization show up more clearly and consistently when people in your community search online for the services, resources, or support you provide.
This work may include:
- Google Business Profile optimization and updates
- Local SEO recommendations
- Accurate business details across your website and online listings
- Service-area and location-page strategy
- Review-request and review-response guidance
- Website content that better supports local search
- Local keyword and competitor research
- Ongoing monitoring and practical recommendations
Local visibility is not only about search rankings. It is about making it easier for the right people to find a trustworthy, accurate, helpful online presence when they need what you offer.
Can you optimize my existing Google Business Profile?
Yes. If you already have a Google Business Profile, I can help you improve and maintain it rather than starting over.
Your Google Business Profile may be reviewed for:
- Business name, category, and service accuracy
- Description and service details
- Hours, phone number, website links, and appointment links
- Service area information
- Photos and visual consistency
- Posts and updates
- Review-response strategy
- Questions and answers
- Connections between your Google Business Profile and key website pages
A well-maintained Google Business Profile helps reinforce the credibility of your business or organization. It should match your website, reflect your current services, and make it easy for someone to contact you, visit, book, or learn more.
Do I need a physical storefront?
No. You do not need a public storefront to benefit from local SEO or Google Business Profile support.
Many service-based businesses work from a home office, travel to clients, serve customers at their location, or provide a combination of in-person and remote services. The important thing is that your website, service area, Google Business Profile, and other online information accurately reflect how your organization operates.
Whether you serve clients in-person, across Central Pennsylvania, or remotely, I can help you create a clearer digital presence that supports the way you actually do business.
What areas do you serve in Central Pennsylvania?
Gini Freeman Design is based in Mechanicsburg, Pennsylvania and proudly supports purpose-driven businesses, nonprofits, and local service providers throughout Central Pennsylvania.
I work with clients in and around Mechanicsburg, Camp Hill, Harrisburg, Carlisle, Hershey, and surrounding Cumberland, Dauphin, and York County communities. Whether you need a clearer website, stronger local visibility, ongoing website care, or Google Business Profile support, the goal is the same: to help your digital presence feel welcoming, credible, and ready to support your next season of growth.
As a military spouse-owned business, I also have a special heart for supporting military spouses and their businesses around the world. Remote support is available for clients outside Central PA, making it possible to work together wherever military life, service, or your next opportunity takes you.
Can you work with remote clients outside Central PA?
es. While Gini Freeman Design is based in Mechanicsburg and proudly serves Central Pennsylvania, I also work remotely with purpose-driven businesses, nonprofits, and military-spouse-owned businesses beyond the area.
Many services—including Website Audits, WordPress support, website care, local SEO strategy, Google Business Profile support, content updates, SEO, and analytics—can be completed through video calls, email, shared documents, and collaborative tools.
As a military spouse-owned business, I understand that work and life do not always stay in one place. I have a special heart for supporting military spouses and their businesses around the world, wherever the next duty station or opportunity may lead. You can still receive thoughtful, reliable, and personalized support without being local.
I work with clients in and around Mechanicsburg, Camp Hill, Harrisburg, Carlisle, Hershey, and surrounding Cumberland, Dauphin, and York County communities. Whether you need a clearer website, stronger local visibility, ongoing website care, or Google Business Profile support, the goal is the same: to help your digital presence feel welcoming, credible, and ready to support your next season of growth.
As a military spouse-owned business, I also have a special heart for supporting military spouses and their businesses around the world. Remote support is available for clients outside Central PA, making it possible to work together wherever military life, service, or your next opportunity takes you.
Website Care & Growth Plans
What is included in a Website Care Plan?
A Website Care Plan provides ongoing, dependable support for organizations that do not want their website to become another unfinished task on their to-do list.
Depending on your plan, website care may include:
- WordPress, theme, and plugin updates
- Backup and site-health checks
- Content, image, and page updates
- Website troubleshooting and technical support
- Contact-form and functionality checks
- Broken-link review
- Mobile usability improvements
- Accessibility-minded refinements
- Ongoing recommendations for website improvements
- Local SEO maintenance
- Google Business Profile support
- Reporting and strategy guidance
Website care is not simply about keeping a website online. It is about helping your online presence stay current, useful, trustworthy, and ready to support your goals as your organization grows.
What is the Local Visibility + Website Care Plan?
The Local Visibility + Website Care Plan is designed for Central Pennsylvania service businesses and purpose-driven organizations that want consistent website support and a stronger local presence.
For $400 per month, this plan combines ongoing website care, local SEO maintenance, and Google Business Profile support to help keep your digital presence accurate, active, and aligned with your goals.
This plan is a good fit if you want help with:
- Routine website updates and support
- Maintaining a healthy WordPress website
- Keeping business details current
- Improving and maintaining local search visibility
- Google Business Profile updates and strategy
- Website content improvements over time
- Guidance on what to improve next
- A reliable design and digital partner who understands your business
You have important work to do. Your website should support that work—not become a source of stress.
Is there a minimum commitment for ongoing website care?
What if my website needs a redesign?
A Website Care Plan can handle many meaningful improvements, but some websites need a more complete redesign or rebuild.
You may be ready for a website redesign if:
- Your website no longer reflects your organization or services
- Visitors struggle to understand what you offer
- Your site is difficult to use on mobile devices
- Important information is hard to find
- Your content has outgrown the current structure
- Your branding has changed
- Your website is outdated, slow, or difficult to maintain
- You need to support new services, programs, fundraising, registrations, bookings, or ecommerce
A Website Audit can help determine whether you need a redesign now or whether focused improvements can extend the life and effectiveness of your current site.
SEO & Analytics
What does SEO and Analytics support include?
SEO and Analytics support helps you understand how people are finding your website, what they do once they arrive, and where you have opportunities to improve.
Services may include:
- Google Analytics setup or review
- Google Search Console setup or review
- Contact form, phone-call, booking, or conversion tracking
- Local SEO and website SEO recommendations
- Keyword and content research
- Search performance review
- Landing-page analysis
- Google Business Profile insights
- Monthly reporting and practical next steps
- Content planning that supports long-term visibility
The goal is not to overwhelm you with complicated reports. It is to give you useful information so you can make smart, steady decisions about your website, marketing, and growth.
How will I know whether the work is helping?
You will not be left guessing. Before we begin, we will identify the outcomes that matter most to your organization—such as more website inquiries, appointment requests, donations, registrations, calls, local visibility, or engagement with key service pages.
From there, I use practical data and regular check-ins to show what is improving and where we should focus next. Depending on your goals, we may review:
Website traffic and how visitors find you
Search visibility for relevant services or locations
Google Business Profile views, calls, website visits, and direction requests
Contact-form submissions, bookings, donations, or registrations
Performance of important pages and calls to action
Content, website care, and local SEO opportunities for the next phase
The goal is not to overwhelm you with reports. It is to give you clear, useful insight so your website and visibility work can support real growth—helping more of the right people find your business, understand your value, and take the next step. This approach aligns with Gini Freeman Design’s focus on keeping clients visible, credible, and ready for what is next.
Can you guarantee that I will rank first on Google?
No. No ethical SEO provider can guarantee a number-one ranking on Google.
Search results depend on many factors, including your competition, location, industry, searcher intent, website quality, review activity, content relevance, and changes to Google’s systems.
What I can do is help you strengthen the areas you can control: clear website content, accurate local information, a well-maintained Google Business Profile, helpful service pages, thoughtful SEO foundations, useful tracking, and steady improvement over time.
The goal is not to chase a vanity ranking. The goal is to help the right people find you, understand your value, and take meaningful action.
Websites, Platforms & Hosting
Do you work with websites you did not build?
Yes. I often support existing WordPress websites, including websites built with Elementor, Astra, and similar tools.
Before beginning ongoing work, I may recommend a Website Audit or technical review. This helps us understand:
- Your current website platform and setup
- Hosting and domain access
- Plugin and theme condition
- Update history
- Backup and security practices
- Existing content and technical concerns
- What can be improved now and what may require a larger project later
Starting with clarity protects both your investment and your website.
Do I need an online store or storefront?
What platforms do you work with?
My primary website platform is WordPress, including WordPress websites created with Elementor and Astra.
WordPress can be a strong choice for businesses and nonprofits that need a professional, flexible website they can continue to grow over time. It supports content updates, search visibility, blogging, forms, integrations, service pages, event information, donations, ecommerce, and more.
If your website is built on another platform, I can review your current situation and help determine whether you need ongoing support, targeted improvements, a content refresh, or a future website migration.
Do you offer website hosting?
Hosting needs can look different from one organization to another.
I can help you evaluate your current hosting, explain what your website needs, coordinate with your hosting provider, and support technical tasks related to domains, DNS, backups, website security, and website email issues.
In most cases, I recommend that clients retain ownership of their domain name and hosting account. That gives you long-term control over your digital assets while allowing me to receive the appropriate access needed to support your website.
Can you help with a website emergency?
Yes—when availability allows, Gini Freeman Design can help with urgent website issues such as a website that is down, broken forms, missing content, update problems, error messages, or other technical concerns.
Please reach out with your website URL, a brief description of what is happening, when you first noticed it, and any recent changes that may be connected to the issue. I will review the situation and let you know whether I can help, what the next steps may be, and whether rush support applies.
As a Website Care client, you receive ongoing support designed to catch and address issues before they become larger problems. For one-time emergencies, support is based on current capacity and may include a rush rate. Gini Freeman Design offers Website Care and Technical Support as part of its work helping businesses stay visible, credible, and ready for what is next.
Investment & Policies
Do you offer nonprofit or military-spouse discounts?
Yes. Gini Freeman Design is proud to be woman-owned and military spouse-owned. Discount availability may be discussed for eligible nonprofit organizations and military-spouse-owned businesses.
The best fit depends on the service, project scope, timeline, and available capacity. Eligibility and final investment details will be clarified before your proposal is finalized.
Do you offer payment plans?
Payment plans may be available for qualifying projects over $1,000.
Payment details depend on the size of the project, timeline, and deliverables. Monthly Website Care Plans are billed on a recurring monthly basis.
My goal is to provide clear expectations up front, so you understand the investment, timeline, deliverables, and next steps before we begin.
Do you offer rush projects?
Rush work may be available depending on current capacity, project complexity, and the access required to complete the work safely.
Rush projects may include an additional fee. If you are working toward a launch date, campaign, event, grant deadline, or other important milestone, please reach out as early as possible.
Current Website Care Plan clients receive support according to the priority and scope of their selected plan.
Common Questions
How many revisions are included
All projects include 3 rounds of revisions at key milestones. Need more? Additional revisions are billed at $75/hour (we’ll always get your approval first).
What are your charges?
We offer fixed-price packages (starting at $275) You’ll get a detailed quote after our free strategy call.
What is your process?
Week 1-3: Discovery & Insight
We begin with a careful review of your website to understand how it performs, looks, and feels to your visitors. This stage includes usability and SEO assessments, accessibility checks, and a technical performance review. You’ll receive a simple summary of findings with thoughtful explanations—helping you see where your site shines and where it could connect more deeply with your audience.
Week 4-6: Strategy & Implementation Roadmap
Once the insights are clear, we refine and prioritize next steps together. Expect practical, detailed recommendations for improvement in content flow, SEO, mobile experience, and overall site harmony. By the end of week six, you’ll walk away with a clear, purpose-driven action plan designed to strengthen your online presence, support your business goals, and deliver a smooth, engaging experience that feels true to your brand.
Do you make the changes for me?
Website Audits & Action Plans are strategy and guidance only. You’ll receive clear, prioritized recommendations, but implementation is not included. You can make the updates yourself, share the plan with your developer, or reach out to Gini Freeman Design when you are ready to discuss support with implementation.
How long does the audit take?
Most audits are completed within 7 -14 business days after I receive access to the information needed to review your site. Larger or more complex websites may take longer, and I’ll confirm the expected timeline before we begin.
What platform do you work with?
Audits can be completed for most website platforms, including WordPress, Squarespace, Wix, Shopify, and custom-built websites. Because the audit focuses on your visitor experience, content, visibility, and overall website performance, you do not need to be on a specific platform to get useful recommendations.
What if I am not sure which service I need?
You do not have to have it all figured out before reaching out.
Many purpose-driven businesses, nonprofits, and service providers know their website or online visibility needs attention—they just are not sure whether they need a few updates, better local SEO, a stronger Google Business Profile, analytics support, ongoing website care, or a larger redesign.
A Website Audit is often the best place to start. It gives you a clear, prioritized picture of your website and online presence so you can invest wisely and move forward with confidence.
Together, we will identify what is most important now, what can wait, and where your effort and budget will have the most meaningful impact.
What is a Website Audit?
A Website Audit is a strategic review of the parts of your website and digital presence that influence clarity, trust, visibility, and action.
Your audit may review areas such as:
- Website messaging and content clarity
- Navigation and page structure
- Mobile usability and responsive design
- Calls to action and conversion paths
- Accessibility-minded design opportunities
- Website health and technical concerns
- Local SEO foundations
- Google Business Profile opportunities
- Analytics and tracking gaps
- Priority recommendations for next steps
You will receive more than a list of problems. You will receive a practical roadmap designed to help you make thoughtful decisions about your website, visibility, and growth.
A well-built website should be like a welcoming front door: clear, trustworthy, easy to enter, and ready to guide the right people where they need to go.
How long does a Website Audit take?
Most Website Audits are completed within one to two weeks after I receive the information and access needed for the review.
The timeline may depend on:
- The size and complexity of your website
- The number of services, programs, or locations you offer
- Whether you need local SEO or Google Business Profile review
- Whether analytics, conversion tracking, or competitor research is included
- How quickly needed information or access is available
If you are working toward a launch date, grant deadline, event, campaign, or other important milestone, please share that early. Rush support may be available depending on capacity and project scope.
Do you make the recommended changes for me?
Yes. You may choose to use your Website Audit as a stand-alone strategy service, or you can continue with implementation support.
Depending on your needs, I can help with:
- WordPress and Elementor updates
- Website content improvements
- Clearer navigation and page structure
- Mobile-friendly design refinements
- Accessibility-minded website updates
- Local SEO improvements
- Google Business Profile optimization
- Analytics and conversion tracking setup
- Redirects, forms, and website troubleshooting
- Ongoing support through a Website Care Plan
You are never pressured into a larger project. My role is to help you understand the best next step, then support you in the way that makes the most sense for your goals, timeline, and budget.
What is Local Visibility support?
Local Visibility support helps your business or organization show up more clearly and consistently when people in your community search online for the services, resources, or support you provide.
This work may include:
- Google Business Profile optimization and updates
- Local SEO recommendations
- Accurate business details across your website and online listings
- Service-area and location-page strategy
- Review-request and review-response guidance
- Website content that better supports local search
- Local keyword and competitor research
- Ongoing monitoring and practical recommendations
Local visibility is not only about search rankings. It is about making it easier for the right people to find a trustworthy, accurate, helpful online presence when they need what you offer.
Do I need a physical storefront?
No. You do not need a public storefront to benefit from local SEO or Google Business Profile support.
Many service-based businesses work from a home office, travel to clients, serve customers at their location, or provide a combination of in-person and remote services. The important thing is that your website, service area, Google Business Profile, and other online information accurately reflect how your organization operates.
Whether you serve clients in-person, across Central Pennsylvania, or remotely, I can help you create a clearer digital presence that supports the way you actually do business.
Can you optimize my existing Google Business Profile?
Yes. If you already have a Google Business Profile, I can help you improve and maintain it rather than starting over.
Your Google Business Profile may be reviewed for:
- Business name, category, and service accuracy
- Description and service details
- Hours, phone number, website links, and appointment links
- Service area information
- Photos and visual consistency
- Posts and updates
- Review-response strategy
- Questions and answers
- Connections between your Google Business Profile and key website pages
A well-maintained Google Business Profile helps reinforce the credibility of your business or organization. It should match your website, reflect your current services, and make it easy for someone to contact you, visit, book, or learn more.
What areas do you serve?
Gini Freeman Design is based in Mechanicsburg, Pennsylvania and serves purpose-driven businesses, nonprofits, community organizations, and service providers throughout Central Pennsylvania.
This may include clients in and around:
- Mechanicsburg
- Camp Hill
- Harrisburg
- Carlisle
- Hershey
- Cumberland County
- Dauphin County
- York County
- Surrounding Central Pennsylvania communities
Remote work is also available. Many services—including Website Audits, WordPress updates, content strategy, local SEO planning, Google Business Profile support, SEO, and analytics—can be completed through video meetings, email, shared documents, and collaborative tools.
What is included in a Website Care Plan?
A Website Care Plan provides ongoing, dependable support for organizations that do not want their website to become another unfinished task on their to-do list.
Depending on your plan, website care may include:
- WordPress, theme, and plugin updates
- Backup and site-health checks
- Content, image, and page updates
- Website troubleshooting and technical support
- Contact-form and functionality checks
- Broken-link review
- Mobile usability improvements
- Accessibility-minded refinements
- Ongoing recommendations for website improvements
- Local SEO maintenance
- Google Business Profile support
- Reporting and strategy guidance
Website care is not simply about keeping a website online. It is about helping your online presence stay current, useful, trustworthy, and ready to support your goals as your organization grows.
What is the Local Visibility + Website Care Plan?
The Local Visibility + Website Care Plan is designed for Central Pennsylvania service businesses and purpose-driven organizations that want consistent website support and a stronger local presence.
For $400 per month, this plan combines ongoing website care, local SEO maintenance, and Google Business Profile support to help keep your digital presence accurate, active, and aligned with your goals.
This plan is a good fit if you want help with:
- Routine website updates and support
- Maintaining a healthy WordPress website
- Keeping business details current
- Improving and maintaining local search visibility
- Google Business Profile updates and strategy
- Website content improvements over time
- Guidance on what to improve next
- A reliable design and digital partner who understands your business
You have important work to do. Your website should support that work—not become a source of stress.
Do you work with websites you did not build?
Yes. I often support existing WordPress websites, including websites built with Elementor, Astra, and similar tools.
Before beginning ongoing work, I may recommend a Website Audit or technical review. This helps us understand:
- Your current website platform and setup
- Hosting and domain access
- Plugin and theme condition
- Update history
- Backup and security practices
- Existing content and technical concerns
- What can be improved now and what may require a larger project later
Starting with clarity protects both your investment and your website.
What platforms do you work with?
My primary website platform is WordPress, including WordPress websites created with Elementor and Astra.
WordPress can be a strong choice for businesses and nonprofits that need a professional, flexible website they can continue to grow over time. It supports content updates, search visibility, blogging, forms, integrations, service pages, event information, donations, ecommerce, and more.
If your website is built on another platform, I can review your current situation and help determine whether you need ongoing support, targeted improvements, a content refresh, or a future website migration.
Do you offer website hosting?
Hosting needs can look different from one organization to another.
I can help you evaluate your current hosting, explain what your website needs, coordinate with your hosting provider, and support technical tasks related to domains, DNS, backups, website security, and website email issues.
In most cases, I recommend that clients retain ownership of their domain name and hosting account. That gives you long-term control over your digital assets while allowing me to receive the appropriate access needed to support your website.
What if my website needs a redesign?
A Website Care Plan can handle many meaningful improvements, but some websites need a more complete redesign or rebuild.
You may be ready for a website redesign if:
- Your website no longer reflects your organization or services
- Visitors struggle to understand what you offer
- Your site is difficult to use on mobile devices
- Important information is hard to find
- Your content has outgrown the current structure
- Your branding has changed
- Your website is outdated, slow, or difficult to maintain
- You need to support new services, programs, fundraising, registrations, bookings, or ecommerce
A Website Audit can help determine whether you need a redesign now or whether focused improvements can extend the life and effectiveness of your current site.
What does SEO and Analytics support include?
SEO and Analytics support helps you understand how people are finding your website, what they do once they arrive, and where you have opportunities to improve.
Services may include:
- Google Analytics setup or review
- Google Search Console setup or review
- Contact form, phone-call, booking, or conversion tracking
- Local SEO and website SEO recommendations
- Keyword and content research
- Search performance review
- Landing-page analysis
- Google Business Profile insights
- Monthly reporting and practical next steps
- Content planning that supports long-term visibility
The goal is not to overwhelm you with complicated reports. It is to give you useful information so you can make smart, steady decisions about your website, marketing, and growth.
Can you guarantee that I will rank first on Google?
No. No ethical SEO provider can guarantee a number-one ranking on Google.
Search results depend on many factors, including your competition, location, industry, searcher intent, website quality, review activity, content relevance, and changes to Google’s systems.
What I can do is help you strengthen the areas you can control: clear website content, accurate local information, a well-maintained Google Business Profile, helpful service pages, thoughtful SEO foundations, useful tracking, and steady improvement over time.
The goal is not to chase a vanity ranking. The goal is to help the right people find you, understand your value, and take meaningful action.
Do you offer nonprofit or military-spouse discounts?
Yes. Gini Freeman Design is proud to be woman-owned and military spouse-owned. Discount availability may be discussed for eligible nonprofit organizations and military-spouse-owned businesses.
The best fit depends on the service, project scope, timeline, and available capacity. Eligibility and final investment details will be clarified before your proposal is finalized.
Do you offer payment plans?
Payment plans may be available for qualifying projects over $1,000.
Payment details depend on the size of the project, timeline, and deliverables. Monthly Website Care Plans are billed on a recurring monthly basis.
My goal is to provide clear expectations up front, so you understand the investment, timeline, deliverables, and next steps before we begin.
Do you offer rush projects?
Rush work may be available depending on current capacity, project complexity, and the access required to complete the work safely.
Rush projects may include an additional fee. If you are working toward a launch date, campaign, event, grant deadline, or other important milestone, please reach out as early as possible.
Current Website Care Plan clients receive support according to the priority and scope of their selected plan.
How do I get started?
Start by sharing a little about your organization, your website, your goals, and what feels challenging right now.
You do not need to know the perfect solution before reaching out. Whether you need clearer messaging, a more effective website, stronger local visibility, ongoing care, better SEO, or more meaningful analytics, we can begin with a thoughtful conversation.
Purposeful work deserves a digital presence that reflects it.